Easily track your growth, engagement, and monetization efforts with the companion app to the Facebook Analytics web product.-See conversion rates and other important metrics and reports for all of your properties (app, website, Facebook page and Instagram profile).-Create funnels, cohorts, overlap charts, and other data visualizations. Plus, filter by demographic or activity segments.-Add charts to custom dashboards to track related metrics in one convenient place.-See the charts and filters you've created in Facebook Analytics on the web. -Get alerted when there are significant changes to your metrics. -Browse automated insights* to see anomalies in your data when something unexpected occurs. *Automated insights may not be available to all businesses.