Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

Digital signage functions in different settings — public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants — to offer wayfinding, messaging, marketing and outdoor advertising.
Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behavior and decision-making, while also enhancing consumer experiences through interactive screens.