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Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.

• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.

• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.

• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.

• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.