Introducing Instagram for TV, bringing Reels from your favorite creators to the big screen. Watch, laugh, and enjoy together with friends and family from the comfort of your couch.


With Instagram for TV, you can:

• Watch Reels with others on the big screen, the easiest way to enjoy content together.

• Explore channels full of what you like, from music and sports highlights to travel and trending moments.

• See comments and reactions on-screen, paired with full sound for a more social experience.

• Enjoy a continuous stream of Reels from creators you follow and new content you’ll love.


Getting Started

Sign in with your Instagram account. You can add up to five accounts so everyone in your home can watch. If you want, you can create a new account just for TV.


A Test Experience

This is an early test, so the app will continue to improve. We’re learning from your feedback to make watching together even better.